Harley-davidson Launches All-electric Motorcycle Brand 'livewire'

The brand name Harley-Davidson currently adorns the electric LiveWire motorcycle but future electric bikes from the iconic American manufacturer may not feature its venerable name.

Harley-davidson launches all-electric motorcycle brand 'livewire'. The LiveWire ONE will actually have similar specifications so the announcement mostly involves brand positioning. By launching LiveWire as an all-electric brand we are seizing the opportunity to lead and define the market in EV Harley-Davidson. This comes after Harley-Davidson announced earlier this year they will create a 5 year plan and build an entire electric motorcycle division and the appointing of their first Chief Electric Vehicle Officer Ryan Morrissey.

That was the word from Harley-Davidson this week as it announced the launch of LiveWire as an all-electric motorcycle brand. MILWAUKEE May 10 2021 Harley-Davidson Inc. This proclamation is a next chapter in the LiveWire journey which was started in 2019 as a single motorcycle offering.

Yesterday Harley-Davidson announced the launch of LiveWire as an all-electric motorcycle brand. Reuters - Harley-Davidson Inc on Monday launched an all-electric motorcycle brand LiveWire the latest effort by the company to. Its now a brand.

By now youll know of the model carrying the same name which. MILWAUKEE May 10 2021 Harley-Davidson Inc. The Harley-Davidson LiveWire originally started off as the manufacturers first-ever electric motorcycle back in 2019 with the concept showcased way back in 2014.

Harley-Davidson launches LiveWire as an electric brand May 11 2021 mcnews Leave a comment The brand name Harley-Davidson currently adorns the electric LiveWire motorcycle but future electric bikes from the iconic American manufacturer may not feature its venerable name. Harley-Davidson announced that the Livewire would get an overhaul to become an all-electric stand alone brand known as LiveWire. Harley-Davidson Inc on Monday launched an all-electric motorcycle brand LiveWire the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

After the appointment of Ryan Morrissey as Chief Electric Vehicle Officer CEVO the announcement came for a complete spin off of the Livewire name to the all electric motorcycle brand of Harley Davidson. Harley-Davidson Inc HOGN on Monday launched an all-electric motorcycle brand LiveWire the latest effort by the company to ramp up. Harley-Davidson is ramping up its electric motorcycle ambitions with the launch of its LiveWire all-electric brand.