Harley Davidson India Reaction

Last year Harley-Davidson shipped 213939 motorcycles to its dealerships which was the lowest in nine years.

Harley davidson india reaction. The brands network in India is now watching for what its new innings with Hero MotoCorp may bring. The upcoming generations posed a great threat with Harley- Davidson because the New York Times noted that as Harley keeps most of its focus on its aging customers rivals like BMW Honda and Yamaha are attracting younger customers who seem less interested in cruising on what their old man rides Grant 534. The Federation of Automobile Dealers Association FADA has said that no information was provided to Harley-Davidson dealerships in India about the American brands decision to wind up sales and manufacturing operations in India.

Today Sportster is reborn delivering on a new promise of performance in a way only Harley-Davidson can do. Harley-Davidson can significantly improve its chances of success in India by undergoing a strategy overhaul. If you hear a noise however weak it means that the fuel pump is still working enough to send fuel to the engine and you have a chance of the bike starting.

Harley-Davidson Inc had announced in September 2020 to discontinue its sales and manufacturing operations in India effectively abandoning the worlds biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold. Harley-Davidson sold only 176 bikes in India last month. A legacy that began in 1957 the Sportster set speed records raced and won off-road and has inspired racers builders and riders for generations.

Harley-Davidsons poor sales record and a dented demand outlook due to the coronavirus pandemic are to blame for the companys exit from India. Though only Haley-Davidson is targeting the 500cc-1000cc range which is normally not being targeted by the bike companies operating in India and gives an edge to Harley but still Harley is not able to fully capture the market as there are low-cost bikes available in the market of India which is proving to be a competition for the company. I was now an honorary member of the HOG Harley Owners Group.

Harley Davidsons decision to exit India came as a bolt out of the blue for both customers and dealers. Harley Davidson has introduced the 1200 Custom to its Sportster line-up in India. Harley-Davidson has decided to call it quits in India owing to low demand of its bikes.

With a low-base of sales the companys growth can be meteoric if it can invest in the. Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. London CNN Business Harley-Davidson is retreating from India calling time on a decade-long attempt to break into the worlds biggest.