Harley Davidson Announces India Exit

Decade long business has shut now in India for brand Harley-Davidson.

Harley davidson announces india exit. About 13 of Indians own a two-wheeler of some brand. Primarily in North America Europe and select South East Asian markets. Harley Davidson exit to impact around 2000 jobs across dealerships.

India is the largest motor-cycle market in the world. The US premium motorcycle company has recently announced its departure from India the worlds second largest two-wheelers market. The aim of this Rewire strategy is to restructure costs and focus more on 50 0f the companys high growth.

The maker of the Renegade cruiser too cited poor sales and low demand as the reason for its exit. But the dismay goes far beyond just money lost because for many this is a harsh and abrupt end to a passionate 10-year old love affair. The company is planning to close its manufacturing facility in Bawal Haryana and significantly reduce the size of.

Harley-Davidson in an official statement said Harley-Davidson Inc. The move comes as part of Harley-Davidsons Rewire strategy that intends to refocus the brand on its core markets. Company is Cutting down staff and laying off 70 employees in India.

In 2019 the failure of Miami-based UM Motorcycles here led to a loss of over 150 crore to its dealers. HARLEY-DAVIDSONS EXIT FROM INDIA. As part of the global rejigging Harley-Davidson is likely to make Thailand its main hub for Asia Pacific due to the southeast Asian countrys competitive tax regime the sources said.

Harley-Davidson made an announcement yesterday that it will be exiting the Indian market. Harley-Davidson to scale down India operations but wont exit market. American cult bike manufacturer Harley Davidson on Thursday said it is discontinuing its current business model in India.